Twitter as a one-way Social Media channel only from now on

I have been a member of Twitter since 2008 and always enjoyed the possibilities to connect ot likeminded people from across the globe.

But that has changed a lot over the years it seems. What I am missing the most at the moment is the lack of two-way engagement from individuals on Twitter. This is the post I did about this a few days ago: Where is the Engagement these days? Marketing their own products or services seem to be the main objective these days. Over the past months I tried to build up more engagement via Twitter. The result was to put it mildly, disappointing. I call it the one-way Social Media channel after this experience.

Twitter as a one way Social Media channel

I have been wondering whether this one-way Social Media channel is the best way forward for me too and came to the conclusion that it is the best alternative for me at this point in. In the future this might change of course!

From now on going forward will Twitter be used as a pure one-way Social Media channel and not an two-way engagement tool anymore. Why? Well I want to focus on my content and writing. Not spending time on hunting for some short-lived two-way engagement that does not lead to advancing Sustainability / CSR best practice. I am disappointed about this development but feel that this is the sign of the times now that Twitter has been become a platform focusing on marketing of Sustainability brands and services from what I can make out.

What are yours experiences with this? And have you experienced a similar trend? All feedback appreciated.

Author: Fabian

Father, Managing Director and former Sustainability / CSR professional for AccountAbility and E.ON UK.

One thought on “Twitter as a one-way Social Media channel only from now on”

  1. Same experience here! Not much engagement… even large Twitter accounts with hundreds of thousands of followers get barely any engagement anymore.

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