The 2010 Sustainability and CSR Reporting is beginning. Here are some the most recent CSR reports that have been published so far (including my comments of course!),
Most recent Sustainability and CSR reports I have come across:
This is a very interesting development from PepsiCo. They now publish a so called ‘Health Report’ instead of a Sustainability Report and new global commitments announced on nutrition, environmental sustainability and financial performance. All in all this is a really interesting development from PepsiCo. I did not expect this development.
Segro is a UK commercial property investment and development company with a really good Sustainability reporting track record. Their new report is no exception. Really good!
United Technologies Corporation (UTC) is a diversified company and has many bases to covers with regards to Sustainability and CSR content and communication. This new report is not bad but also shows how hard it can be for these kind of companies to report on their material issues and topics.
Hmm. This is a really difficult one. GSK and been part of the Sustainability and CSR reporting field for a long time. They have always reported on the topics and issues that are important to them and what they do to address these. But I expected something different this year, something more unique to GSK. To me this report and website have an old fashioned feel. Although the information provided is still very good.
The trend I can see so far for 2010:
Companies seem to move away from the classic CSR or Sustainability Reporting branding and go for Reporting on topics and issues that are more in tune with their individual business sector. Examples here are PepsiCo, Nestle and Segro. Other companies are still stuck in their old ways of reporting and presentation. Here examples include GSK and United Technologies.
I believe that there are arguments for both options, 1) continuity and 2) innovation. I prefer the innovation but this is the beauty of Sustainability and CSR reporting. The spectrum of stakeholders is very diverse and each company needs to decide for themselves how they want to report. So let’s see how and on what other companies will report on in the coming months.