Infographic: Material Decomposition Rates that will make you think again about trash

Todays post is a simple one again. This time from the Huffington Post and part of the Ocean plastic series.

Here’s How Long Your Trash Will Hang Around After You’re Dead

But the best part are the two infographics from SaveonEnergy.




















The future of Social Marketing? – Recycle Your Facebook Status to Save the Planet

Today has been a very busy day and I did not really find the time to blog as extensively as I wanted to. So lets make this quick. 🙂

Today I want to introduce you to this very cool and at the same time very useful project called the The Great Recycle. The Great Recycle is a national (US wide) call-to-action to boost recycling rates. The goal: to recycle the same number of bottles we produce each year by 2020. Now that is what I call an ambitious goal!

Here is the video about the project:

If you want to read more about The Great Recycle why not read this great article on Mashable: Recycle Your Facebook Status to Save the Planet, Says Honest Tea. Have a good rest of the weekend.

Recycling: Many questions to answer

Recent research into recycling habits has placed the UK 11th among EU countries, with 34% of waste here in the UK currently being recycled. Germany leads the way with a laudable 64%, slightly ahead of Belgium (62%) and Netherlands (60%). With Recycle Week due to commence in the UK on Monday, what do these statistics tell us about our collective attitude towards the environment?

On the face of it the figures leave considerable room for improvement. But how best to achieve the necessary change and motivate citizens to take simple steps to safeguard the planet? After all, recycling is the low-hanging fruit of green action. Why wouldn’t you do it?

In the fields of behavioural economics and consumer psychology – both increasingly exploited by marketers – researchers aim to uncover the ‘thinking mechanics’ behind human actions. Each explores ways of understanding how a person may act in the future, and scores of studies have shown that consumers are inclined to prioritise short-term gain over long-term, more intangible, benefits. Ask any pension manager.

And so it is with climate change: the problem that looms large over any efforts to change behaviour, inform and educate. Why should you/me/anybody, change the way we live/shop/eat to prevent catastrophe of indeterminate nature, at a future date unknown. It’s a tough sell, even before hands are raised and questions regarding “scientific consensus” roll forth.

With so much to be done, do initiatives like Recycle Week go far enough? Should governments be doing more to ensure that recycling is more widely practised? And above all, how do we reach the people currently resistant to making even the simplest of changes to their lifestyles?