If you are reading this then you probably are interested in Sustainability. I am also assuming that we also agree on the fact that the human species on earth needs to strive being more sustainable because the way we live at the moment is not sustainable at all.
The purpose of today’s post is to briefly discuss the topic of happiness and its relationship to our sustainable future as I see it.
I am a happier person ( I know the term “happiness” is a bit general but lets just use it for the purpose of this post) because I have the opportunity to make a difference and promote a more sustainable way of doing business by providing companies with insights which help them to be more sustainable. The same is true for my personal life. I do not need to consume excessively in order to be happy and I am keen to live my life as sustainable as possible.
But here is the issue. The reality is that the majority of people on this globe will not be a happier if we all try to live a more sustainable life. Aspects such as consumption and product variety will be hardest hit one we decide to lie a more sustainable lifestyle and the so called consumer-culture will quickly be a phenomenon of the past my view. In the end everything will have to be consumed in moderation because of our limited resources and everyone, from the rich and poor, will have to make cut backs and change the way they live life.
The big question
But can we as a species really adapt to consume in moderation, realistically scale down, make economic progress and be happier all at the same time?
My answer is a clear ‘Yes we can’, simply because WE MUST change our ways. I also believe that we will find ways to innovate as well as be more sustainable. And this goes for each member of our society: Businesses, governments and individuals. Once we are finding ways to combine these different aspects happiness will be a consequence.
This is one of the big and important questions with regards to Sustainability in my view. I know that I am doing my best to convince my family and friends to live more sustainable (sometimes more effective and sometimes less unfortunately) but the crucial question is whether the majority of people on our planet will do the same.
My personal view on this particular topic is that we have no choice. WE NEED to make it possible. This is part of the purpose of Sustainability in my view. I also believe that in the end all of us will be happier then ever before because we, as a species, made change happen and paved the way for a more sustainable future for us and the generations to follow.
This is my view. What is yours?
Picture Credit: http://www.flickr.com/photos/36176995@N05/3343552223