I have been a member of Twitter since 2008 and always enjoyed the possibilities to connect ot likeminded people from across the globe.
But that has changed a lot over the years it seems. What I am missing the most at the moment is the lack of two-way engagement from individuals on Twitter. This is the post I did about this a few days ago: Where is the Engagement these days? Marketing their own products or services seem to be the main objective these days. Over the past months I tried to build up more engagement via Twitter. The result was to put it mildly, disappointing. I call it the one-way Social Media channel after this experience.
Twitter as a one way Social Media channel
I have been wondering whether this one-way Social Media channel is the best way forward for me too and came to the conclusion that it is the best alternative for me at this point in. In the future this might change of course!
From now on going forward will Twitter be used as a pure one-way Social Media channel and not an two-way engagement tool anymore. Why? Well I want to focus on my content and writing. Not spending time on hunting for some short-lived two-way engagement that does not lead to advancing Sustainability / CSR best practice. I am disappointed about this development but feel that this is the sign of the times now that Twitter has been become a platform focusing on marketing of Sustainability brands and services from what I can make out.
What are yours experiences with this? And have you experienced a similar trend? All feedback appreciated.
I have to say that I am becoming more of a Sustainability / CSR skeptic each day now. Not that I do not believe in the ultimate goal for Sustainability or responsible business practice. In this I believe even more then ever before.
What I am becoming very skeptical about the whole overflow of Sustainability / CSR related news and comms these days. I call it Sustainability / CSR mumbo jumbo (phrase).
A sign of the times with more marketing people involved?
What are the reasons? Well, one aspect could be that there are more and more marketing professionals involved in the sustainability profession then ever before. As we all know marketing people are excellent communicators. But ultimately they listen to the businesses that pay their bills. And this can be seen by all the different mumbo jumbo news items. I want to hear about relevant Sustainability / CSR news and not the latest marketing campaign to gain as many clicks as possible on a Sustainability report for example. The list is endless and I know from many people in the field that the daily frustrations of an overflow of irrelevant Sustainability / CSR news these days leads them to place the news into their junk folder and forget about them. This is a problem as the relevant Sustainability / CSR that does exist is being forgot about too.
Where does that leave me as a stakeholder?
We all have a choice what we want to be influenced by if we stay sceptical about the Sustainability / CSR news we come across.
To start of I would look for the following signs of quality in a Sustainability / CSR news item:
- Is the headline too grand to be true?
- Is this original content or content that has been duplicated from another site?
- Where did the article originally get published?
- Who wrote the article? A company or an individual?
- Are there any comments possible? Or is it simply a site pushing content out?
- Does that website publish on a regular basis or is it publishing all news items all at once?
I hope this is of help to anyone reading this and all feedback is appreciated. I am a big critic when it comes to irrelevant Sustainability / CSR news so watch this space for more on the topic.
Picture Credit: Mumbo Jumbo
I have been posting my favorite daily Sustainability / CSR news over the past month now. I really enjoyed the process and hope you will find these daily updates useful.
Today’s post is a simple summary of these posts as I will clear out the Sustainability / CSR news feed now so that the page does not get too long to read and only includes up to date news.
These are the Sustainability / CSR news I found of interest from the 22nd of August to the 16th of September 2016. All feedback appreciated.
Picture Credit: David Michalczuk
I have been reading Forbes articles on Sustainability / CSR for a few years now and mostly enjoyed them. But over the past months I have been hindered by this blockage from their website administration to Whitelist Forbes from my ad blocker to let them show advertising.
This is the message:
Today this happened again and I decided to delete my Forbes RSS subscription. I use my ad blocker in the Chrome browser for a purpose. To not be overloaded with ads that I am not interested in.
More and more websites have been doing this and I will avoid these sites altogether from now on because I believe this is an irresponsible corporate practice only intended to earn them easy money with their advertisers.
And if Forbes prides themselves to be an advocate for Sustainability / CSR by promoting these topics they should reconsider this malpractice of forcing readers to whitelist their site.
Bye bye Forbes. May you prosper without me as a reader from now on.
If you know a bit about Sustainability and have read about the topic somewhat you will know terminology is a tricky topic when it comes to Sustainability.
There are so many options to choose from when we talk about Sustainability terms. Ever since I started to work in this field I decided to draw a very strict line with regards to Sustainability terminology. The reason is straight forward. I do not want to go around mixing up terms when I feel they are fitting better for what I want to say. Especially when you write about Sustainability this helps a lot.
I prefer to use the term Sustainability primarily these days. To me Sustainability is the goal we all (business and society) need to aspire to in my view. To reach total sustainability is impossible but as a goal and aspiration it fits in my view.
Corporate Social Responsibility (CSR)
The other term I have been using ever since I started to write about Sustainability is Corporate Social Responsibility (CSR). CSR is a part of this goal of reaching Sustainability in my view. CSR might sound a bit out of fashion these days but it still has a meaning for me. CSR for me means that businesses around the globe have a responsibility and duty to conduct their business in a responsible business manner. This includes all levels of the organisation.
Sustainable Development (SD)
Sustainable Development (SD) is a term that has to be mentioned when we talk about Sustainability. For me SD is the term that has the lowest importance for me at the moment and in a way it always had that third spot it terms of terminology. Why? Simple. For me SD is was the starting point for the whole Sustainability movement back when the Brundtland report was published in 1987. The Sustainable Development Goals (SDG’s) are giving the SD a new lease of life in term of significance from what I can see at the moment. But the SDG’s are also steering SD away from its original meaning. I might be wrong but the 17 SD Goals are great aspirations but are very broadly set in my view. I am unsure about the impact they will have over the next years for Sustainability best practice. But the SDG’s are a topic for another post.
To sum up
This is what I think of Sustainability terminology at the moment. Sustainability is the end goal /aspiration, CSR defines the role of business in the field of Sustainability and Sustainable development is standing a bit outside of this at the moment. Maybe the SDG’s will change that somewhat. I sure hope this is the case
This might be a bit abstract for now but I would love to hear what your views are on these terminology puzzles. Are we making just too much of a fuss about this and just get on with it?
Picture Credit: kalyan02