I was looking for a specific Twitter update at the end of last and it took me ages to find it. This made me realize that I am simply following to many people on Twitter in order to have a good overview to find what I was looking for. I followed 3000+ people and 95% where people I did not really know or which had a lot of automated updates from their websites, etc.
I therefore decided to review my whole list and started unfollowing the people and organizations I felt did not provide me with continuous interesting information on CSR / Sustainability and Social Media.
It nearly took me all week to go through the list one by one but I am now seeing the updates from the people on Twitter I want to see without the large amount of noise from all other people and organizations constantly promoting their work or websites.
This is a huge problem with Twitter I feel. When I browsed the web to see whether this is something other people did, I realized that mass unfollowing is becoming common practice these day.
This is a most recent article on this topic: Unfollowing to become common practice
I am now done to around 200 people and it feels good to finally have control over the Twitter updates I am reading instead of focusing on lists and luck to find what I am looking for.