I have always been a conscious consumer. Luckily I can also afford to choose to look at the products I am interested in and make a purchase according to their sustainability impact if I have information about it. It is up me to buy the most sustainable product if I like to. But how much choice is sustainable in our unsustainable world today?
Today we went to a organic food shop in our city to have a look around and see what choices there are for our January food plan.
We usually order our organic food and supplies via our local organic shop online which is being delivered and most convenient.
This was our first visit to the organic store in over a year. And I was struck by one aspect of the store.
Endless choice and variations
The choices for organic produce of any kind was enormous. In my view it was to much choice and endless variations.
The question I then asked myself was whether this immense choice is actually sustainable. I know this choice is normal if you live in the developed world such as Germany where I live. Sustainability and vast choices – does this work?
In my view a store selling only organic products should also try to limit the number of product variations. Not product types but variations of those products.
This is an example. Tofu. This picture below shows around 15 variations of smoked Tofu.
I believe it is not sustainable from an sustainability point of view and responsible from a company’s point of view to offer so many variations.
Less is more and sustainable companies need to lead the way
I believe it is not sustainable from an sustainability point of view and responsible from a company’s point of view to offer so many variations. Less is more and particularly companies that offer organic / sustainable products need to start moving into the direction to start and educating consumers that less variations of the same product is most sustainable.
I know that is not the big move to change our unsustainable overconsumption but it is one step in the right direction. And we need that step change as change comes in small stops not leaps and bounds in my experience.
Picture Credit: Consumerist dot com