What is the goal of responsible business practice?

Let’s start today’s post with a quote that has stuck in my head for many years now (yes, I am a big Star Trek fan):
“The economics of the future is somewhat different. You see, money doesn’t exist in the 24th century… The acquisition of wealth is no longer the driving force in our lives. We work to better ourselves and the rest of Humanity.” (Star Trek: First Contact )

Is this the end goal of Corporate Social Responsibility (CSR) or responsible business practice? Is this what we are aiming for in our campaign to continuously promote a more responsible business practice?

I believe that it is. Here is why:
A society which does not rely on a monetary system has totally different priorities and roles for its citizens and society as a whole. That is also part of the reason why I love the Star Trek series so much. It thrives on aspiration and ethics for humankind. The society of the future has figured out a way to fulfill the needs of each individual while at the same giving its citizens purpose in life and building a prosperous society as a whole.

Yes I know that Start Trek is pure fiction but isn’t it also fiction to think that we can achieve a more responsible business practice in the future? In a way are we all living in a world of hopes and dreams in order to create change within our businesses, when influencing/advising our clients or simply trying to argue with our friends that companies need to do more to fulfill their responsibility in society and that we simply can not go on doing business the way we are at the moment.

What do you think about this? I am I just barking up the wrong tree here or what do you think is the end goal for CSR and responsible business practice?

No Comments

  1. I guess I wonder about the definition of wealth. At different times, wealth has been assigned to items like salt, cattle, wives, beads so the idea of a society that has moved beyond the acquisition of wealth as a motivator may be an entirely new concept?

  2. I love the idea of such an economy. I haven't seen much of the Star Trek series but I do remember being impressed at how much social content they managed to sneak in.

    I sketch out a short version of my own utoipan vision (maybe one day I'll expand it to a book) in my eighth book, Guerrilla Marketing Goes Green.

  3. Great. Let me know your reaction afterward, please.

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