Hi from Honda F1 racing!

[myearthdream]

Hi everyone,

I'm a representative for the idea behind Honda's myearthdream F1 car.

As some of you guys may know Honda's 2007 paint scheme for this season does not use sponsorship branding but instead is focused on Honda's environmental desires.

It is the first time in 30 years that a Grand Prix car has gone to the grid without a sponsored permanent livery and it is making quite an impact on the rest of F1.

The idea was to remove the sponsorship and get people to pledge money to environmental causes through myearthdream.com and get your name on the Honda F1 car.

There has been some controversy surrounding the car from some enviromental groups, criticising it for being hypocritical considering how much fuel is used in F1. We understand this issue but we have decided to step out regardless and do something positive.

It would be cool to start a debate on what you guys all think of the idea, your reasons and complaints. Honda would like to do more for the environment in which we live as even little choices make a big impact.

Thanks!

[fabian]

Hello myearthdream.

Welcome to the forum.

Yes lets start a debate about that. :agreed:

My view is that transparency when you do these kind of campaigns is essential to get peoples buyin.

How can you provide that your campaign is transparent enough?

I think that would be a start for discussion.

Regards,
Fabian

[Cerberus]

Hi myearthdream,

Interesting. I know next to nothing about F1 racing. What sort of fuel is used and where does it come from? How much money is expected to be raised and who are the recipients of the donations? How much fuel do F1 cars actually use? Is it enough to power a small village for a year, or something like that?

It might be easy for the public to see this as a token feel-good gesture being used to justify an otherwise extremely wasteful and unnecessary sport that is aimed at the wealthy all-consuming West.

I'd need much more information to have any sort of opinion here.