Sustainability professional

[EDP]

Last year I saw firsthand the issues across the board in China and Tibet; as with brand, global transformation is an intellectual exercise of communicating the usefulness of stable, practical and productive processes… then bridging the gaps to get to where you want to be in 5 years. Always seeking a larger context to address complexity-led imperatives.

I’m a corporate planner/developer building saleable assets in institutional brand markets at pivotal inflection points and would like to introduce myself for your general consideration or networking referrals. A brief overview of my background at the VP/Director-level in independent brand strategy firms has been supporting a wide range of change programs and material sustainability challenges – from strategy to implementation – for a diverse set of professional buyers at the Chairman/Chief Executive level involved in sustainable strategy-based transformation.

Those engagements span acquisition, initial public offering, new leadership/mission, or event-based convergence such as acquisition & development partnering, to post-transition integration; the essence of this shift being the conversion of change to growth for sustained advantage.

A current focus is balancing Corporate Social Strategy with business strategy – maximizing reputation as key social capital and brand differentiator – by magnifying the ethical/human face of corporations through Citizenship/Community/Giving programs, plus advancing philanthropics & nonprofits missions through more empowered community involvement communications.

A short backgrounder

• Align adjacency expansion opportunities or growth-event by structuring differential corporate assets into coordinated transformation programs, delivering broader dimensions of blended value performance, relational capital and true valuation… institutionalizing a sustainable mindset as an inherent value to gain synergies, improve franchise health, social license & risk advantage

• Extraordinary ability to identify, engage and facilitate ‘board-to-influencer’ introductions across related enterprise power domains, expand their resource knowledge, then schedule critical meetings and develop key relationships

• Professional network, strategic understanding of civic imprint, material scorecard issues, stakeholder-balance and sustainability-driven innovation to accomplish sustainable thinking

• Protégé of, recent direct-report to Q. Malandrino*-CHB, who created and heads Interbrand’s Corporate Brand division, planning and researching engagements for his BrandLink consultancy

• Successfully enter clients’ preference set; generate $XM contracts resulting from executive group project briefings; consistently generate increasing amounts of 'free cashflow'

* N.B. Developed – at BrandLink – Ray Anderson’s (global sustainability pioneer) ‘Sustainability’ concept of integrating economic, natural and social capital values, case study attached

I recently met with Deepak Chopra and agreed that the two million extant worldwide ‘transforming’ associations on the web are largely ineffectual; let me know if I can be of service either personally or professionally.

Thank you.

Kind regards,

Ed

Ed Pietkiewicz
v 212 255 5185
m 917 370 7318
e edwardpietkiewicz@hotmail.com