An unapologetic request, but as a communications practitioner I know that silence is a fool’s virtue; right out of college as a product of the world’s best marketing firm – MCI – Bill McGowan taught “Ask, and it shall be given” along with “The Meek Shall Inherit, but they’ll never gain market share” (or whatever) … my company in New York reorganized this week and I’m available. I’m very good at my craft, but it’s an extraordinarily challenging time connecting and need your help & thought you’d appreciate a straightforward approach.
Last year I saw firsthand adverse human and environmental impacts in China and Tibet; as with associated branding impacts, deep transformation is an intellectual exercise of classic gap analysis informed by scenario development, then managing widening change gaps by assessing, bridging, and closing commitment-performance divides. Always seeking a larger context – beyond event-driven reactions – to advance the next stages of global corporate citizenship through value transfer.
I’m a business developer/planner accelerating corporate brand asset restructuring at pivotal inflection points, i.e., aligning growthmanship with sustaining value, and would like to introduce myself for your general consideration or networking referrals. A brief overview of my background at the VP/Director-level in independent brand strategy firms has been supporting major change management efforts and impact planning – from strategy to implementation – for a diverse set of professional buyers at the Board/Chairman/Chief Executive level focused on sustainable-strategy based transformation.
The essence of these shifts is transition value creation in systemic, transformative-change engagements spanning acquisition & deleveraging, new leadership/revised mission, or event-based convergence such as development partnering, to post-transition integration. A dual (advocacy) focus is enlarging the ethical/human face of responsible enterprise practices by creating Business & Society interfaces to generate social legitimacy for higher economic value, plus philanthropic institution-building strategy through industry coalition-building, speaking engagements, strategic alliances, thought leadership and webinars.
A short backgrounder
• Adjacency growth-event conversion to blended value performance, relational capital and true valuation to gain synergies, improve franchise health, social license & risk advantage
• Advisory and client development success pattern includes professional network, strategic understanding of civic imprint, mainstreaming sustainable mindsets as core values to master emergent complexities with innovation and safe equilibrium through stakeholder-balance
• Extraordinary ability to identify, collaboratively engage and facilitate ‘board-to-influencer’ introductions across complex decision-making units in enterprise power domains, expand their expertise scope, then schedule critical meetings and cultivate key relationships
• Protégé of, recent direct-report to Q. Malandrino*-CHB, who created and heads Interbrand’s Corporate Brand division, planning and researching engagements for his BrandLink consultancy
• Successfully enter clients’ preference sets, generate $XM contracts resulting from executive group project briefings and consistently generate increasing amounts of free cash flow[/B
]*N.B. Developed – at BrandLink – Sustainable Operations Legend Ray Anderson’s ‘Sustainability’ concept of integrating economic, natural and social capital values, case study attached
In a recent conversation with Deepak Chopra, we agreed that the two million extant worldwide ‘transforming’ associations on the web are largely ineffectual; let me know if I can be of service either personally or professionally.
Thank you.
Kind regards,
Ed
Ed Pietkiewicz
212 255 5185 home
917 370 7318 cell
edwardpietkiewicz@hotmail.com
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