I'm organizing a project right now called 20 Days in August. It's basically an effort to get "normal people" (as in, not necessarily environmentally minded) to reduce their fuel use. It has a very narrow focus (basically, drive less for 20 days, then keep driving less after that), using health, finances and environmental concerns as motivators. It also focuses very much on personal responsibility, instead of simply hoping that complaining to business leaders and politicians will solve our problems or waiting for alternative fuels to come along and make it so we can live exactly the same way. It's done with the United States in mind, but the concept isn't at all limited to American life.
The site:
20 Days in August - Home
So I have two questions:
If you wouldn't mind, I would love for folks to take a look and give me feedback on the idea and the presentation. I'm planning a complete overhaul of the website sometime in the next week, so new ideas are great as far as what to add or leave behind. Well..that wasn't really a question, but this is:
What do you feel would be the best ways to promote the project? I've been in touch with the local media with some response, but I'd like to reach beyond this city and state and get more people involved, even internationally if I can. I've been trying to promote in any internet-based community I'm a member of (as well as word-of-mouth). Any more advice?