[Bowman]

Reading through some of the other posts on this forum and having a bit of time to think over the weekend a lot of the comments and threads seem to tie in together.

I think it's probable that the vast majority of people always have and always will meander through life, I doubt whether this is any more true today than it would have been even in previous centuries or millennia. I suspect most people take the easiest route from A to B with the minimum amount of thought required, whether this is the school run, information consumption, or in the past putting bread on the table.

Humans are notoriously suspicious of change and innovation, most people do what they need to or what is easiest at that particular second in time, this whole sustainability thing doesn't need the Global population to understand and take part on a conscious level. What it does need is leaders and innovators who can make change easy, make change thoughtless, put it this way "how much information does it take to change a light bulb?" and yet what percentage of light bulbs are energy saving?