Hi Cerberus,
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How do people get to the truth these days, are people really interested?
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I think you've hit the nail on the head. What is the truth? The vast majority of information whether it be through popular media or through specialist routes, such as this forum, is opinion, not necessarily truth. Even the IPCC reports talk of probabilities in their predictions for the future and the causes of Global warming, not truth.
And why should people be interested? Life in the developed world is just too easy, obesity not hunger is a problem, drugs and alcohol not cholera or typhoid, the housing ladder not the workhouse, waiting lists not basic vaccination, need I go on? I think people are vaguely interested, but the problem is that they don't really have to be in order to continue life as it is.
I think that until people generally realize that they need to take more responsibility for their own and their children's future, they won't be particularly interested, and until they are interested they read the headline that reports a "strong possibility" that climate change is caused by human activity and won't bother reading the IPCC report that qualifies this as 90% certain.
And I really think that is the crux to all this sustainabilty stuff, people generally need to take responsibility for their own future, and with responsibility should come authority. Until the nanny-state, the dumbing-down-media, and consumer-obsessed-businesses, hand back authority and responsibility to the individual people just won't interested.