[Bowman]

Johnny,

I don't see sustainability as simply an ecological issue, and quite the opposite believe that while it remains viewed and portrayed as such it will never be taken seriously by the vast majority of people. For too long eco/environmental issues have been tainted with a whiff of pachouli and alternative lifestyles. Sustainability needs to be a fundamental requirement to every aspect of mainstream thinking, the very last thing it needs to be is some kind of alternative religion. Sustainability needs to the next equal opportunities.