[Karl]

This item from the list above provides some very interesting perspectives:

> Corporate Social Responsibility as a way of improving organizational productivity and forming company’s employer brand

What is meant by Social Corporate Responsibility in terms or labour standards?

The notion of Corporate Responsibility closely correlates with the understanding of ethics of Human Resource management in corporations. The ethics of human resource management (HRM) covers those ethical issues arising around the employer-employee relationship, such as the rights and duties owed between employer and employee:

·Discrimination issues include discrimination on the bases of age (ageism), gender, race, religion, disabilities, weight and attractiveness.

·Issues surrounding the representation of employees and the democratization of the workplace: union busting, strike breaking.

·Issues affecting the privacy of the employee: workplace surveillance, drug testing.

·Issues affecting the privacy of the employer:

·Issues relating to the fairness of the employment contract and the balance of power between employer and employee: slavery, indentured servitude, employment law.

·Occupational safety and health.

Forming a good reputation of the company on the labor market is also known as the corporate branding. By definition “corporate branding” can be described as “the image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).”

One significant aspect of this report is the surveys cited, which revealed that more than three-quarters of respondents stated that they would rather work for a company with an excellent reputation than for a company with a poor reputation – even if they were offered a higher salary!

As corporate responsibility continues to expand widely into more areas of social and environmental life it will become increasingly important for employing organisations to address corporate responsibility at their most senior levels or face significant reputational risk in the labour market, as recent studies in employment patterns show that more employees, from recent graduates to experienced professionals, choose employers with proven track of corporate social responsibility. Simultaneously, job seekers will have to prove themselves as true 'global citizens'.

It is also proven that most of the graduate job seekers rely on media in their search for companies with good CSR track, so it will be advisable for companies to take good care of the coverage of the company’s good actions in working conditions area.