Quote:
Originally Posted by biker
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In my opinion the media has a huge responsonsibility to help us make change our mind on what the role of business in society is.
And at the moment they could od a much better job at it. I also think that big business and the infleunce of business is the biggest infleuncing factor for why the media is so inactive.
biker |
In general the media business seems to operate under the principle that - "sensationalism sells - objectivity is boring". They often portray themselves as a symbol of freedom and democracy and such, and while they undoubtedly have an important role in highlighting important issues, especially where potential threats to health or the environment are discovered - they too often return to that origin point, i.e., the media itself is an industry / business guided primarily by the bottom line (as opposed to the quality of the information they disseminate). Often enough, even where the author of an article tries to present a fair or balanced account, the headlines are carefully "selected" by editors, whether or not they reflect the actual intent (or content) of the story. Further to that, when it becomes evident that they blow an issue out of proportion, when real hazards are discovered somewhere many people reading about it would be skeptical having been "taken for a ride" by the media from some previous alarmist reports. As such the idea of "Media Social Responsibility" is a more than welcome addition to the overall field of CSR.