The recent reports of increasing consumer skepticism are not surprising, but it sheds some new light on the article in this post from ~2 months ago:
Business Leaders Discuss Profitable Green Technology
Quote:
Originally Posted by Karl
By Jordan Penner – May 12, 2008
Business leaders gathered at a lush, privately owned island resort in the Caribbean to talk about business and investment plans with a focus on environmental friendliness...Rising oil prices and the concern over global warming are making green technology profitable. Those assembled on the island discussed how to save the world and get rich doing it.
Source: BC :: Collegian: Environmental news from around the world
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While the trends of rapidly diminishing "willingness-to-pay" among consumers for higher prices of many of these dubiously "green/eco labelled" products and services is not at all unexpected, it is somewhat surprising that these presumed "business leaders" were up to so recently, still naively buying into the idea that some sort of jackpot for their "green falsehood" was awaiting them...