Sustainability Practice Network
Sustainability Practice Network
Panel Discussion: Blogging Sustainability
Date & Time: Thursday June 26, 2008, 6-8pm
Location:Green Spaces
33 Flatbush Ave
(corner Flatbush & Livingston)
Brooklyn, New York
Welcome to Green Spaces
Mass Transit - take B, Q, and R to Dekalb Ave, or the 4, 5 to Nevins Street, or A, C to Hoyt Shermerhorn St.
Please RSVP
events@sustainabilitypractice.net
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Sustainability Practice Network
Overview:
Non-traditional media forums, such as blogs, have played a major role in furthering the message of sustainability - and in doing so have helped many sustainability issues skyrocket into the mainstream press. Ranging from team efforts like WorldChanging to magazine offshoots like Gristmill to personal advice like Green L.A. Girl to the musings of well-known business writers and corporate executives, these informal and interactive forums allow "netizens" to explore current issues in a whole new way. Sometimes this is a vast improvement - writers are more easily criticized and held accountable, and low barriers to entry elicit a wide range of perspectives. On the other hand, fact-checking is not mandatory, and people tend to seek out like-minded "communities of interest" online, which can actually foster a narrower perspective. At the end of the day, how do today's citizens inform themselves, and what are the effects of the monumental shift away from one-to-many media formats? This panel will examine the roles of websites such as Wikipedia, YouTube, MySpace, Treehugger, TriplePundit, and SustainableLifeMedia in furthering sustainability messages. Panelists will suggest how new media can reach out to younger and other generations, and how to make the messaging stronger.
Moderator: Bonnie Hulkower, Treehugger
Panelists:
Jill Fehrenbacher, Editor, Inhabitat.com
Ken Rother, President/COO of Treehugger
Aaron Naparstek, Editor-in-chief Streetsblog.org
Bios:
Jill Fehrenbacher, Editor, Inhabitat.com
Jill Fehrenbacher edits Inhabitat
www.inhabitat.com, and is a freelance designer and student at Columbia's Graduate School of Architecture and Urban Planning. She created Inhabitat in the Spring of 2005 as a way to catalog her endless search for new ways to improve the world through forward-thinking, high-tech, and environmentally conscious design. Educated at Brown University, where she received a B.A. in Art Semiotics, and Central St. Martins, where she received an M.A. in Design Studies, she currently resides in New York City, which so far has been good for her obsession with rooftop gardens and vegan junk food restaurants.
Ken Rother, President/COO of Treehugger
Ken, President and COO, is responsible for bringing the vision and strategy of TreeHugger to life. Ken has been involved in the Internet since the early 90's when he co-founded Mountain Lake Software in Toronto Canada. Mountain Lake helped some of Canada's largest financial institutions take their first steps onto the WWW. Ken has held various roles including VP of operations responsible for all deliverables of their internet consulting division and later as divisional CIO introduced process altering technology to their globalization business. His interest in the environment dates back to his first summer job leading low impact canoe trips in northern Quebec.
Aaron Naparstek, Editor-in-chief Streetsblog.org
Aaron Naparstek works for the Open Planning Project where he is editor-in-chief of StreetsBlog.org. Aaron is a journalist, author and community organizer working on urban environmental issues in NYC. He is the author of Honku: The Zen Antidote for Road Rage, a book of humorous haiku poetry inspired by the unique brand of motorist sociopathy observed from his apartment window. Naparstek lives in Brooklyn with his wife and two sons. He is a founder of the Park Slope Neighbors community group and an organizer of the Grand Army Plaza Coalition.
The Sustainability Practice Network (SPN) is a NYC-based forum and list server for professionals, academics and students working with corporate responsibility and sustainability issues to build a community based on learning, discussion, information and idea exchange. SPN supports the growth of sustainability practice and bridges disciplines to advance sustainable development by drawing on the knowledge and expertise of its members.
Green Spaces provides work space and networking opportunities for green entrepreneurs. They have access to desk space with wireless internet, conference room space, interns, rooftop deck overlooking Manhattan and shared kitchen along with the opportunity to connect with other green entrepreneurs.