Update
According to the JogoGreen link:
"Trees Donated per day":
2008-04-24: 30
2008-04-25: 732
2008-04-26: 301
2008-04-27: 209
2008-04-28: 154
It is an original idea, and admittedly a very impressive first day response. But, the progressive falling off after the initial response gives interesting perspective to the idea of on-line quizzes (or other games) as a means of enlisting support for tree-planting. Regardless of my previously expressed reservations or cynicism, if this is legitimate, I fully appreciate the aims and objectives of this initiative - the only question being - how does this performance to date reflect on the "sustainability" of the internet-game approach to promoting environmental awareness and action?
Further to which, how can these types of initiatives, even if fully credible, be promoted without arousing suspicion or skepticism?
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