One of my goals for 2011 when the New Year arrived was to be more critical of the things I am reading and listening to when it comes to CSR / Sustainability communications and literature. One thing in particular is really starting to annoy me more and more: Most articles on CSR / Sustainability nowadays are commercially driven and most of the time only serve one purpose and that is to sell the product or service of the author, website or business.
For me it therefore very important to spend my time wisely during the day to not read something that in the end turns out to be a promotion for a product/service or business in general.
So the question for me is: How do you sort out the interesting, ie. non-commercial and non self-promotional blogs/publications or tweets from the the general and overly commercial noise of the CSR / Sustainability world?
I would really be interested to hear from you about how you do this. This is what I do at the moment.
1) I only skim my Google Reader RSS feeds in order to find interesting articles. Going into detail while browsing is very time consuming and can disappoint you very soon.
2) I only follow the people on Twitter that I feel deliver the most interesting and non commercial information. I call it my best of the best list.
3) I DO NOT sign up for newsletters anymore. Period.
4) I only join the major social media sites such as LinkedIn, Facebook and Twitter. More social networks is my experience will only confuse you and make your life even harder in terms of finding an interesting CSR / Sustainability article / post.
5) I use a separate email address for anything where my email address is needed in order to get some further information. Never use your main email address otherwise you will never be left alone. That is my experience.
These are five things I am doing to try to limit my exposure to the commercial and self-promotional blogs/publications or tweets.
What do you do?
Picture Credit: http://www.flickr.com/photos/fboyd/2310866391