2011 has only just started and I am already expecting some interesting companies to publish their CSR / Sustainability reports shortly. Novo Nordisk is one of them for example.
But the question for today’s blog post is what you expect from 2011 the upcoming CSR / Sustainability reporting season. Do you feel that we have an innovate year in front of us or will 2011 be a year of transition where finally integrated reporting will make a proper splash in our CSR / Sustainability reporting world for example?
Here is what I think (I guess you saw that one coming). 😉
CSR / Sustainability Reporting in 2011 – My expectations
- The continued rise of Integrated Reporting: GRI and Integrated Reporting will be as big a topic in 2011 as it was in 2010 since the GRI is now fully committed to push integrated reporting. What the result will be is another question but I believe that integrated reporting will be as huge as a topic in 2011.
- Interactivity and Social Media: An increased interactivity with social media sites such a Twitter, Facebook and LinkedIn will give CSR / Sustainability Reports a whole now look and feel about them. The danger here is that if a company decides to go down the social media integration route it needs to be innovative and forward thinking. A half-hearten approach will most likely not be successful.
- Most will be online but print will stay as well: The vast majority of reports will be even more extensive online in terms of content. The printed report will not be as comprehensive. But a printed brochure or short report will still be something each organization needs to produce in my view.
- Another year of records: I am not sure about the total numbers but I am certain that we will see another record breaking year in terms of the number of companies producing CSR / Sustainability reports.
These are four my expectations for 2011. What are yours?
Picture Credit: http://www.flickr.com/photos/juhansonin/5135576565