Unilever seems to take sustainability a lot more serious then other organisations it seems. Why? The marketing activities and communications around their Sustainability efforts are enourmous at the moment. Two days ago I reported on the Unilever Sustainable Living Dialogue and now Marketing Week reports on Unilever’s plans for corporate sustainability ads.
Today I have come across this interesting article from the Guardian blogger Jules Boykoff titled: Has London 2012 been greenwashed? | Jules Boykoff | Comment is free | guardian.co.uk In the article he clearly states that in his view the sponsorship deals with Dow Chemical and BP are “a clash between