In today’s post I wanted to share another very interesting TED video relating to Sustainability and sustainable design. This time from TEDxEast. In this video Bjarke Ingels talks about “Hedonistic Sustainability”. What this exactly means will be explained in the video of course.
Scandinavia and Sustainable Design / Architecture
Bjarke Ingels is from Scandinavia. For some reason a lot of the really visionary sustainable designers/architects are from this region of the globe. I lived in Denmark & Sweden for a few years (did my Masters at the Copenhagen Business School, etc.) and must say that the number of young people interested in design, architecture and sustainability is unusually high in comparison to other areas of the world that I know of. In a way you could call it a melting pot of revolutionary sustainable future design and architecture in my view.
Twitter is the most popular Social Media channel for Sustainability / CSR topics.
These are the results in numbers:
Twitter with 73% (40 votes)
Facebook with 11% (6 votes)
Google+ with 15% (8 votes)
LinkedIn with 16% (9 votes)
Other with 7% (4 votes)
What does this mean?
Two main messages really. (1) If you are intending to communicate any kind of Sustainability / CSR message, the Social Media channel you should use as your primary channel is Twitter. (2) Facebook, LinkedIn and Google+ are alternatives but at this point not really considered as useful as Twitter.
What are your thoughts on this result? All views are welcomed.
I am not the most passionate shopper or consumer when it comes to clothing but one company I have always been buying from over the past years has been Howies in the UK.
Howies started out with the vision to be a truly sustainable and environmentally friendly organisation years ago. They joined Timberland in 2006. I like Timberland, so I continued to shop with Howies. In 2011 Timberland where bought by VF. This acquisition made business sense for Timberland and VF but as a Howies customer I must admit I did not like the idea of my brand being one tiny part of a huge world-wide brand conglomerate. This is the link to the post: VF and Timberland, if you are interested in my VF-Timberland view.
Today I was very pleased to read that the Howies owners bought back the business from VF. Howies would have been a tiny part of the overall business and the owners, in my view, rightly decided that being part of VF would not be good for the future of such a great sustainable clothing brand.
The CSR / Sustainability angle on this development
I believe that this is a great example of how CSR /Sustainability can best thrive while being small, and that belonging to a multi-national corporation does not always help in promoting sustainable business practices. Yes, you could argue that this is a one of example but so far my experience has thought me that sustainable business practices work best if the business can go and evolve at its own pace without much interference from big-business trying to accelerate this process. It certainly helps if you more cash available to do as you please but in the end it all depends on the commitment of the business owners, its employees and key stakeholders to make change happen. This is a lot easier in a small independent business.
I would like to congratulate the new Howies owners for this bold move. I will certainly order more in the future from now on. The reason is very simple: I now know who is behind the business, how they source their products and what they stand for as a business. This is all I want and need to know from a sustainable business these days.
This is the situation: I am home alone with the dogs tonight, my wife is away on a business trip and I am planning to spend the evening going about my business. I want to write a blog post but I for some reason get distracted on a regular basis. Twitter updates, Google+, sports pages, Facebook, Google Reader and so on.
This seems to have happened quite a lot over the course of the past 12 months with so much going on in my life I noticed. Being a practically minded, I therefore tried to come up with a “routine”, as I call it, for these times when I am tired from a full days work but really want to write a blog post.
I hope it will also be useful for your writing. Please be aware that is my personal routine and you most likely will go about your writing in a different way. This is routine and it works for me…… 🙂
When you get home from work or any other activity before writing, make yourself some food and eat. Writing with an empty stomach does not work in my experience.
Once you are finished, choose the place in your house/flat where to write. Do not make the mistake of writing in the living room with a TV, stereo, etc. If you have the possibility to go to your own room or the study, do that. Any kind of distractions will only hinder your progress and will frustrate you.
Make sure you take enough water with you and most importantly, take some chocolate with you. This is the kick you need when you get tired.
Once you are all set up and online turn ALL social media channels off. You need the internet connection but you definitely do not need Twitter, Google+ or Facebook meddling with your attention span.
Do not think about what you want to write about too much. Writing should be fun and something you enjoy. So just start to write and I am sure everything will come together at some point.
Write about something interesting you have come across recently or which is important to you. Yes, consider your audience but let the writing lead you to what you want to let your readers know.
Review your post progress after 2-3 paragraphs. I usually than change most of the post and title again because I somehow ended up with a slightly different topic to what I started out with.
Once the post is finished take your time to check every single word of it. It is easy to just hit the “Publish” button. Wait for a while or even walk away from the computer for a few minutes to get your mind of this blog post. Then when you get back you will possibly notice something you missed or which is not writing about. This simple action will boost your quality of the blog post immensely in my experience.
Hit the “Publish” button when you are proud of what you see in front of you.