Facebook pages you will love to ‘Like’

I have been looking into the usefulness of Facebook pages for the promotion of Sustainability / CSR a lot over the past weeks and collated a short list of useful pages you will most definitely want to Facebook ‘Like’. 🙂

Here they are:

General topics and interests related to Sustainability / CSR:

Some selected website or company pages I found really useful:

I am sure I have not listed all of the very useful Facebook pages, so feel free to suggest a page that you feel would need to be included in this list.

CSR / Sustainability PR and platitudes using Social Media

I had an interesting Twitter conversation with James Farrar tonight.

It all started when I read this tweet from James as per below :

[blackbirdpie url=”http://twitter.com/jamesfarrar/status/40149340706054144″]


This is how the conversation continued:

[blackbirdpie url=”http://twitter.com/jamesfarrar/status/40158688115294208″]


For me this short dialogue highlighted an important trap for us CSR / Sustainability professionals and enthusiasts:

Social Media can quickly turn your CSR / Sustainability into PR & platitudes if you are not careful.

It almost sounds like a no-brainer, but it seems that Social Media in our field has so far brought more attention to CSR / Sustainability related PR and has not yet helped enough to promote real structural change towards a more sustainable future on a local, national and international level.

At least this is James and mine impression (I hope I have interpreted this correct James!).

What is your view about this?

New Sustainable Development research but old problems

An interesting report by the UNEP with the ambitious title ‘Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication‘ was published today.

These where some of the main findings:

  • Investing just 2% of global GDP into ten key sectors can kick-start a transition towards a low-carbon, resource-efficient economy.
  • Greening the economy not only generates growth, and in particular gains in natural capital, but it also produces a higher growth in GDP and GDP per capita.
  • A green economy values and invests in natural capital.
  • A green economy can contribute to poverty alleviation.
  • In a transition to a green economy, new jobs will be created, which over time exceed the losses in “brown economy” jobs.
  • Prioritizing government investment and spending in areas that stimulate the greening of economic sectors is on the critical path.
  • The scale of financing required for a green economy transition is substantial, but an order of magnitude smaller than annual global investment.
  • The move towards a green economy is happening on a scale and at a speed never seen before.
  • It is expected to generate as much growth and employment – or more – compared to the current business as usual scenario, and it outperforms economic projections in the medium and long term, while yielding significantly more environmental and social benefits.

My view
This is a good report but when I finished reading it I was yet again reminded of the oh so crucial and all important success factor of sustainable development generally (the important sentence is highlighted in bold):
“The new UNEP report demonstrates that a transition to a green economy is possible by investing 2% of global GDP per year (currently about US 1.3 trillion) between now and 2050 in a green transformation of key sectors, including agriculture, buildings, energy, fisheries, forests, manufacturing, tourism, transport, water and waste management. However, such investments must be spurred by national and international policy reforms. “(This is the link to the PDF document)

This sentence in my view expresses the biggest problem sustainable development is facing today: Investments are still the responsibility of national governments and because this is the case national interests will always come first and NOT global sustainable development goals no matter how promising they look and how much of a ‘no-brainer’ they are.

It seems to be a pretty deadlocked situation in the sustainable development world. At least this is my impression. Is yours different?

Short and sweet CSR / Sustainability commentary

My life has changed a lot over the past months and I needed to see how my posting routine here on my blog was effected by that change. The biggest issue I have as a result of this life and work change is that I do not have the time to write longer posts three to four times a week.

I therefore made the decision this week to switch to a different posting style from now on. The new new motto from now on will be: Short and sweet. Most of my posts will be as straight to the point and useful as possible from now on. I will have longer posts as well but only when I have a topic and the time to go into more detail.

This should enable me to post more regularly starting next week and still provide some (hopefully) useful information and commentary on CSR / Sustainability topics for you.  I will also start a new category for this called: “Short and Sweet“.

Have a good weekend everyone and all comments and opinions are as always very much welcomed!

Picture Credit: http://www.flickr.com/photos/foxypar4/2310095247

Risk-taking in the CSR / Sustainability business – As bad as every other business sector?

We all take certain risks in our personal and business life on a daily basis. Some are minor whereas others effect us and our environment more significantly. Risk taking by companies working in the CSR / Sustainability business sector to gain market share and to increase the profitability is there fore a topic which I thought be make and interesting blog post.

Is the CSR / Sustainability business sector more responsible in taking risky business decisions? Or do you even consider risk not at all a relevant issue for this business sector? Have you ever thought about this relationship?

If not, then you need to see this interesting TED talk by Naomi Klein published last December. She makes the case, that a backup plan needs to be included into each risky decision. Especially if we jeopardize our society and planet by this addiction to risk.

This is the video:

My view
The important aspect in my view is that businesses working in the CSR / Sustainability sector have more than others the duty to raise awareness with their customers/stakeholders about the risk they are potentially taking with regards to CSR / Sustainability actions. In my experience are a lot of CSR / Sustainability decisions also in many ways very risky decisions as they will effect the company in unforeseeable ways in the short and long run. Companies advising these businesses need to be their second pair of eyes in my view when it comes to spotting decisions/actions.

What is your view and opinion about this topic? Do you have anything else to share that could help us understand the meaning and relevance of risk for companies working in the CSR / Sustainability business sector?