CSR & Communications: Interview with the International Business Leadership Forum (IBLF)

Several weeks ago I was invited by the International Business Leadership Forum (IBLF) to give an interview about the importance of communications in Corporate Social Responsibility (CSR).

I talked about the fact that a company’s lack of attention to responsible business and open communication can have a disastrous impact on sales, share value and competitiveness. Furthermore I pointed out the importance of transparency and accountability in the business sector and explained how I envisaged the CSR communications arena progressing a few years from now.

Expert Insight: Fabian Pattberg, sustainability, CSR and social media expert from Shivvy Jervis, IBLF on Vimeo.

Please let me know what you think and if you agree or disagree with any of the points raised.

Scrapping the Sustainable Development Commission (SDC) – My topic of the week

The topic of the week for me was the decision of the UK government to discontinue the Sustainable Development Commission (SDC).
This decision is a catastrophe for the Sustainability field here in the UK in my opinion.

The Sustainable Development Commission (SDC) has been a champion of responsible business and government practice since its inception. It has celebrated many successes and nothing will be gained in my opinion by its discontinuation.
So what happened to the aim of being the ‘greenest UK government ever”? I guess it will turn out to be another hollow statement.

We are left to see what effect this discontinuation of the SDC will be. But there is one thing that has been become clearer than ever for me over the past few days: Never trust a politician actually delivering change if we are not in good economic times. Especially if his/her background is in media business such as for David Cameron , the current UK prime minister.

Here are some other news articles about this topic for you to get a better overview of various the reactions:

And not to forget James Delingpole’s blog post about the topic: Government decides Sustainable Development Commission is unsustainable. He is known to take topics such as this apart to a point where they only serve him and his publicity. Obviously I had to comment as I am very passionate about this topic. And I received the public backlash I expected!

So let me know what you think about this decision to scrap the SDC. Do think it is a good decision or do you disagree?

P.S.: I also wrote a news item about this on the SustainabilityForum.com News two days ago.

What is the goal of responsible business practice?

Let’s start today’s post with a quote that has stuck in my head for many years now (yes, I am a big Star Trek fan):
“The economics of the future is somewhat different. You see, money doesn’t exist in the 24th century… The acquisition of wealth is no longer the driving force in our lives. We work to better ourselves and the rest of Humanity.” (Star Trek: First Contact )

Is this the end goal of Corporate Social Responsibility (CSR) or responsible business practice? Is this what we are aiming for in our campaign to continuously promote a more responsible business practice?

I believe that it is. Here is why:
A society which does not rely on a monetary system has totally different priorities and roles for its citizens and society as a whole. That is also part of the reason why I love the Star Trek series so much. It thrives on aspiration and ethics for humankind. The society of the future has figured out a way to fulfill the needs of each individual while at the same giving its citizens purpose in life and building a prosperous society as a whole.

Yes I know that Start Trek is pure fiction but isn’t it also fiction to think that we can achieve a more responsible business practice in the future? In a way are we all living in a world of hopes and dreams in order to create change within our businesses, when influencing/advising our clients or simply trying to argue with our friends that companies need to do more to fulfill their responsibility in society and that we simply can not go on doing business the way we are at the moment.

What do you think about this? I am I just barking up the wrong tree here or what do you think is the end goal for CSR and responsible business practice?

Do you like this blog? – Connect with me on Facebook

Today’s post has a very simple message: I have now set up a Facebook Page for this blog. The purpose of this page is to show who ‘likes’ my blog (obviously).

It is also a source of information on whom to add to your Facebook network with similar interests. Most bigger websites nowadays have this Facebook page element on their site and I usually use it as a tool to find new interesting Facebook connections.

So if you like this blog please join me on Facebook as well:


Podcast: A guest at GreenSmith Sessions talking about CSR & Sustainability

I love podcasts and the way they enable you to have a great conversation, record it and share this with your network afterwards all at the same time.

That is why I immediately agreed to be interviewed by Paul Smith aka GreenSmith when he asked me several weeks ago if I was interested to be his guest in one of his sessions. Paul and I have known each for years now and I was really honored to be the second person he interviewed in his new series called GreenSmith Sessions.

During our around 20 minute long conversation we are talking about CSR / Sustainability and the BP oil spill disaster, what the US and EU can learn from each other with regards to CSR / Sustainability best practice, CSR / Sustainability reporting and other related topics.

This is the link to the post on Paul’s blog post: GreenSmith Session #2 You can also download it via this link ‘Download Postcast’ or listen to it by visiting Paul’s post here: Listen to GreenSmith Session #2

Please let me know whether you enjoyed the podcast conversation, have anything to add or any other feedback on the topics we discussed.