Help me determine the future purpose of

Last week was a great week for two main reasons: 1) It was our 8th wedding anniversary week. Anne and I had a lovely dinner and a great time. 2) I was finally able to purchase the domain for a very fair price.

I would like to develop this great domain name into a website that helps promote Corporate Social Responsibility (CSR). The purpose of this post is to ask you the readers what the main theme of this developed website in your opinion should be.

This is the poll I have started in order to enable you to have your input on the decision what the website will be about.

I will do another post with the results and further information on the next steps of creating this website once the poll is closed. So please vote.

Video: A best practice example of CSR and Cause Marketing Integration

The video interview below I believe represents a very interesting best practice example of how Corporate Social Responsibility (CSR) and Cause Marketing can be successfully linked in order to improve products, increase sales, build reputation and do good for the cause that is being supported. In this case, the quality of dog food and the support of dog shelters across North America.

The video interview below I believe represents a very interesting best practice example of how Corporate Social Responsibility (CSR) and Cause Marketing can be successfully linked in order to improve products, increase sales, build reputation and do good for the cause that is being supported. In this case, the quality of dog food and the support of dog shelters across North America.

Here Chris Jarvis of 3blMedia interviews  John J. Anton, Marketing Director at Mars Petcare about their integration of CSR and Cause Marketing.

Are we really at the Sustainability / CSR tipping point Mr Ban Ki-moon?

I have been watching parts of the first day of the UN Global Compact Leadership Summit via the webcast yesterday.

The key message from the speakers and sessions (especially UN Secretary-General Ban Ki-moon) I was able to follow was, that we are now at a tipping point of the Sustainability / CSR practice across the globe. We just need renewed commitment by all parties involved to make this world a better place with regards to Sustainability / CSR and responsible business practice.

But are we really? Or are we just fooling ourselves to make us feel better?

I am an optimist and promoter of Sustainability / CSR by heart but we need to see the current global political reality here. I agree that we are at crucial phase of the Sustainability / CSR field but are we actually at a tipping point towards a more responsible business practice? Or are we actually making steps back at the moment with the BP oil spill crisis, failure of the Copenhagen Climate Change Summit, etc?

Here is why I think we are actually making one step forward and three steps back at the moment: We are being told by our political leaders that we need to consider the current situation of our economies first of all. Governments are not really looking to invest in supporting a more responsible business practice and a more sustainable energy future with the financial austerity measures nearly every economy is now looking to implement. It is now about keeping the global economic growth going as they will tell us (an argument which I do not agree with, but this is a topic for a different post).

I bet that this will also be the main message of the upcoming G8 and following G20 summits in Canada. It will be about financial austerity and not the promotion of a more responsible business practice and investment in a more sustainable energy future.

Taking this all into account, is it then really fair to say that we at a tipping point towards a more sustainable future and responsible business practice?

I am not so sure. I certainly hope we are but looking at the current global political developments I doubt that Sustainability / CSR is at the top of the agenda of global leaders.

This is what I think. But what do you think?

Picture Credit as per creative commons:

Join me at the Engage CSR 2010 virtual conference next week

Next Wednesday I will be moderating a very interesting panel on the topic of Social Media and CSR at the PR Newswire’s first Virtual Conference and Expo.

The panel will specifically discuss the role of content in this busy and noisy world of Sustainability/CSR. Sustainability/CSR content nowadays is available at a click of a button but how do you actually find the most interesting content? Our aim with the panel is to provide as much practical advice and tips and tricks for you and your organization on how to find, analyze and use the right content in a way that fits your needs.

We will have examples from Suzanne Fallander representing Intel, Chris Jarvis from 3blMedia and Julie Urlaub from Taiga Company.

Here are the details for the panel:
Panel 2 – Social Media and CSR, 1:30-2:15 ET
Topic: Social Media and CSR – Exploring the use of content to accelerate business as a change agent for progress. What roles do each play in content delivery, and what places do they have in advancing business as a change agent?


  • Julie Urlaub, The Taiga Company
  • Suzanne Fallender – Intel
  • Chris Jarvis – 3BLMedia
  • Moderator – Fabian Pattberg –

The Twitter hashtag for this virtual conference  will be: #CSRExpo

I really hope you will be able to join us. Registration is free. So what more can you ask for. 🙂

See you there!

Foursquare, Gowalla and My choice of location-based social networking services

Every now and then I also writing about the latest social media sites and applications I like. Today’s post is another social media post in this category. A post about one of the newest trends in the smart phone world: Location-based social networking services.

If you have an iPhone or a smart phone that runs the Android software you are able to use the applications that enable you to check in and share information about these places you are visiting with your friends and wider social network.

This sharing of interesting places and events with my social network via these location-based social networking services is quickly becoming one of my favorite applications on my iPhone.

These are the applications I am using at the moment:

Foursquare is a location-based social networking website, software for mobile devices, and also a game. Users “check-in” at venues using a mobile website, text messaging or a device-specific application. They are then awarded points and sometimes “badges.” More about Foursquare:

Gowalla is another location-based social networking website. Users ‘check-in’ at Spots in their local vicinity, either through a dedicated mobile application or through the mobile website. As a reward users will sometimes receive items from check-ins. Items have developed to become a promotional tool for the game’s partners e.g. Incase. As of March 2010 there were approximately 150,000 active users. More about Gowalla:

At the moment I am using both services because I really like the diversity of the two services. They are both currently really different from each other. It always seems to me that Foursquare has been programmed by mathematicians and Gowalla by graphic designers. But that is just my impression.

If you are interested in using either of these services my advice would be to sign up for both. Nwo you are asking: Two services? Why not stick to one and do twice the work? My answer would be: Why not? The future of these two services is not certain as this market is only just starting to emerge and I also found that my friends and my social network is split between these two services. They are free so why only go with one?

It is your choice of course but here is a the solution for you to not do check-ins twice when you want to share the same location with your friends on Foursquare and Gowalla.


Use the new service called This is how Techcrunch, one of the largest tech blogs describe it:
‘ is an application that lets you check-in with multiple services at the same time. Or, as they put it, it’s “on check-in to rule them all.’ I have used for several weeks now and can not recommend it highly enough.

This service makes location-based social networking so easy and convenient. So if you into these location-based social networking applications, then you need to get It will make your life a lot easier.