The video interview below I believe represents a very interesting best practice example of how Corporate Social Responsibility (CSR) and Cause Marketing can be successfully linked in order to improve products, increase sales, build reputation and do good for the cause that is being supported. In this case, the quality of dog food and the support of dog shelters across North America.
I have been watching parts of the first day of the UN Global Compact Leadership Summit via the webcast yesterday. The key message from the speakers and sessions (especially UN Secretary-General Ban Ki-moon) I was able to follow was, that we are now at a tipping point of the Sustainability
Next Wednesday I will be moderating a very interesting panel on the topic of Social Media and CSR at the PR Newswire’s first Virtual Conference and Expo. The panel will specifically discuss the role of content in this busy and noisy world of Sustainability/CSR. Sustainability/CSR content nowadays is available at